Using Google Analytics reports in AdWords

Make your Google Analytics reports work double-time for you: first, use them to make decisions about how to optimize your client's site, then use the data to create successful AdWords campaigns.

The Referring Sites report in Google Analytics is where you'll find details on web pages that are driving traffic to your client's site. By looking at this report, you can identify relevant sites that attract users interested in your client's offerings. These are the perfect sites on which to place your client's ads.

Import the referring sites from Analytics into a placement targeted campaign in AdWords. That way, you'll target your client's ads to users who will find them most relevant. For details on how to do import the referring sites from Google Analytics into AdWords, check out the short video below.



Posted by Will Crew, Agency Team

Link - from AdWords Agency Blog

Related: You Cut Quite a Profile Decoding Google Analytics

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