(You can be a hero too!)
PPC Hero, a blog we really enjoy reading, just wrapped up their 5-day series on landing page optimization. This series is full of useful information you can use when designing your experiments. Here's a look at all the posts in the series:
Monday: Discover 5 Landing Page Design Changes that Build Authority and Boost Conversions
Tuesday: Why a Simple Contact Form & Strong Call to Action Can Increase Your Conversions
Wednesday: Using the Same Landing Page In Google and Yahoo May Be Hindering Your Campaign
Thursday: Don't Make This Mistake! How Your Landing Page Headline May Be Driving Customers Away
Friday: PPC Hero Landing Page Critique Podcast: 411 Tax Relief
If you're looking for even more great advice, PPC Hero is giving away 50 copies of of Bryan Eisenberg's Always Be Testing. If you want one, just be one of the first 50 people to ask nicely.
Have you found other great posts about website optimization? Send them our way.
Posted by Trevor Claiborne, Website Optimizer Team
Link - from Google Website Optimizer Blog
Related:
Testing for Dummies
Always Be Testing Webinar on Monday
For Those Who Want the White Glove Service
Top Myths about Google Website Optimizer
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